Privacy Policy

Last updated: April 8, 2026

1. Who We Are

EndlessFold is operated by Sam Mayell Limited, based in New Zealand. We provide digital paper craft instructions and tutorials at endlessfold.com.

2. What Data We Collect

Email address: If you sign up for our mailing list or create an account, we collect your email address.

Payment information: When you make a purchase, payment is processed by our third-party payment provider (Stripe). We do not store your credit card details. We receive confirmation of payment and your email address from the payment provider.

Usage data: We may collect anonymous usage analytics (pages visited, time on site) using privacy-friendly analytics that do not use cookies or track individuals.

Local storage: We store your saved crafts and purchase status in your browser's local storage. This data never leaves your device.

3. How We Use Your Data

We use your data to: (a) provide and maintain the Service; (b) process purchases; (c) send email communications if you have opted in; (d) improve the Service based on anonymous usage patterns.

We will never sell, rent, or share your personal data with third parties for marketing purposes.

4. Email Communications

If you provide your email address, we may send you: (a) transactional emails related to your purchase; (b) product updates and new craft announcements; (c) promotional content. You can unsubscribe from non-transactional emails at any time via the unsubscribe link in any email.

5. Cookies

EndlessFold uses cookies for essential site functionality (such as maintaining a session for logged-in users) and for advertising and analytics purposes. We use Google AdSense to display advertisements, which may set cookies to serve relevant ads. We also use analytics tools to understand how our site is used and to improve the experience. You can manage cookie preferences in your browser settings.

6. Third-Party Services

We use the following third-party services:

7. Data Retention

We retain your email address and purchase records for as long as your account is active or as needed to provide the Service. You may request deletion of your data at any time by emailing us.

8. Your Rights

You have the right to: (a) access your personal data; (b) correct inaccurate data; (c) request deletion of your data; (d) object to processing; (e) request data portability. To exercise these rights, contact us at support@endlessfold.com.

9. Children's Privacy

EndlessFold is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

11. Contact

For privacy questions, contact: support@endlessfold.com